19 Bounced From List Activecampaign Best Practices

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When it comes to email marketing, one of the most frustrating issues marketers face is email bounces. If you're using ActiveCampaign for your email marketing efforts, you might have encountered the dreaded "19 bounced from list" message. To help you navigate this challenge, here are the best practices to prevent email bounces and keep your ActiveCampaign lists healthy and effective.

1. Understanding Email Bounces

Email bounces occur when an email cannot be delivered to the recipient's inbox. There are two types of bounces: hard bounces and soft bounces. Hard bounces indicate a permanent delivery failure, such as an invalid email address. Soft bounces, on the other hand, are temporary delivery issues, like a full mailbox or server problem.

2. Maintain a Clean List

Regularly cleaning your email list is crucial to reduce bounces. Remove inactive subscribers, invalid email addresses, and any contacts that have bounced repeatedly. ActiveCampaign allows you to segment and filter your list, making it easier to identify and remove these contacts.

3. Use Double Opt-In

Implementing a double opt-in process ensures that only valid and engaged subscribers are added to your list. This method requires subscribers to confirm their email address by clicking a link in a confirmation email. This extra step significantly reduces the chances of invalid or mistyped email addresses.

4. Monitor Bounce Rates

Keep a close eye on your bounce rates. If you notice a sudden increase, investigate the cause immediately. ActiveCampaign provides detailed reports that help you track and analyze bounce rates.

5. Optimize Your Email Content

Large email attachments or emails with a high spam score can increase bounce rates. Ensure your emails are optimized for delivery by keeping them lightweight, relevant, and engaging. Avoid using spammy words or phrases in your subject lines and content.

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6. Authenticate Your Emails

Email authentication protocols like DKIM and SPF help verify the sender's identity and improve email deliverability. Set up these protocols in ActiveCampaign to reduce the chances of your emails being marked as spam or bouncing due to authentication issues.

7. Test Your Emails

Before sending out a mass email, send a test email to yourself or a colleague to check for any potential issues. This quick check can help you catch and fix problems before they affect your entire list.

By following these best practices, you can significantly reduce email bounces in ActiveCampaign and ensure that your messages reach your subscribers' inboxes. Remember, a healthy email list is key to the success of your email marketing campaigns.

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