17 Microsoft 365 Authenticated Smtp Best Practices

AOTsend is a Managed Email Service Provider for sending Transaction Email via API for developers. 99% Delivery, 98% Inbox rate. $0.28 per 1000 emails. Start for free. Pay as you go. Check Top 10 Advantages of Managed Email API

Introduction

When it comes to email communication, Microsoft 365 offers a robust and secure platform for businesses. However, to ensure smooth and secure email delivery, it's crucial to follow best practices, especially when using Authenticated SMTP. In this article, we'll explore 17 essential best practices for Microsoft 365 Authenticated SMTP.

1. Use Strong Authentication Methods

Ensure that you're using strong authentication methods, such as OAuth 2.0, when sending emails through Authenticated SMTP. This adds an extra layer of security to your email communications.

2. Enable SPF, DKIM, and DMARC

Implement Sender Policy Framework (SPF), DomainKeys Identified Mail (DKIM), and Domain-based Message Authentication, Reporting, and Conformance (DMARC) to enhance email security and prevent spoofing.

3. Monitor and Review Email Logs

Regularly monitor and review your email logs to identify any suspicious activity or potential security breaches. This proactive approach helps mitigate risks.

4. Keep Software and Systems Updated

Stay up to date with the latest Microsoft 365 updates and patches to ensure your system is secure and performing optimally.

5. Use Secure Connections

Always use secure connections (TLS/SSL) when sending emails through Authenticated SMTP to protect data in transit.

6. Limit Access to Authenticated SMTP

Restrict access to Authenticated SMTP to authorized users or applications only. This reduces the risk of unauthorized email sending.

7. Implement Rate Limiting

Control the volume of emails sent through Authenticated SMTP by implementing rate limiting measures. This helps prevent email spam and maintains a healthy sending reputation.

8. Validate Email Addresses

Ensure that all email addresses are validated before sending to reduce bounce rates and maintain a positive sender reputation.

9. Handle Bounces and Complaints Appropriately

Implement processes to handle bounces and complaints effectively. This includes removing invalid email addresses and addressing recipient complaints promptly.

10. Follow CAN-SPAM Act Guidelines

Comply with the CAN-SPAM Act by including accurate header information, unsubscribe options, and a physical postal address in your commercial emails.

11. Use Professional Email Templates

Utilize professional email templates that are mobile-friendly and branded to enhance your email's appearance and credibility.

12. Segment Your Email Lists

Segment your email lists based on recipient interests and preferences to improve engagement and reduce unsubscribe rates.

13. Test Email Deliverability

Regularly test your email deliverability to ensure that your messages are reaching your recipients' inboxes.

14. Monitor Email Performance Metrics

Track key email performance metrics, such as open rates, click-through rates, and unsubscribe rates, to measure the effectiveness of your email campaigns.

15. Implement a Feedback Loop

Set up a feedback loop with major email providers to receive notifications when recipients mark your emails as spam. Use this feedback to improve your email practices.

16. Educate Your Team on Email Best Practices

【AOTsend Email API】：
AOTsend is a Transactional Email Service API Provider specializing in Managed Email Service. 99% Delivery, 98% Inbox Rate. $0.28 per 1000 Emails.
AOT means Always On Time for email delivery.

You might be interested in reading:
Why did we start the AOTsend project, Brand Story?
What is a Managed Email API, Any Special?
Best 25+ Email Marketing Platforms (Authority,Keywords&Traffic Comparison)
Best 24+ Email Marketing Service (Price, Pros&Cons Comparison)
Email APIs vs SMTP: How they Works, Any Difference?

Train your team on email best practices to ensure they are sending professional and compliant emails.

17. Regularly Audit Your Email Processes

Conduct regular audits of your email processes to identify any gaps or areas for improvement. This helps maintain the effectiveness and security of your email communications.

By following these 17 best practices for Microsoft 365 Authenticated SMTP, you can enhance the security, deliverability, and effectiveness of your email communications. Stay vigilant and proactive to protect your business and maintain a positive sender reputation.

AOTsend adopts the decoupled architecture on email service design. Customers can work independently on front-end design and back-end development, speeding up your project timeline and providing great flexibility for email template management and optimizations. Check Top 10 Advantages of Managed Email API. 99% Delivery, 98% Inbox rate. $0.28 per 1000 emails. Start for free. Pay as you go.