15 DMARC Tips for ActiveCampaign Users

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When it comes to email marketing, ActiveCampaign stands as a powerful tool for businesses to engage with their audience. However, with the increasing threat of email spoofing and phishing attacks, it's crucial to ensure your email campaigns are secure. That's where DMARC (Domain-based Message Authentication, Reporting, and Conformance) comes into play. DMARC helps protect your domain from being used in email spoofing and phishing attacks. Here are 15 tips for ActiveCampaign users to leverage DMARC for enhanced security:

1. Understand DMARC Basics

Before implementing DMARC, it's essential to understand its fundamentals. DMARC uses SPF (Sender Policy Framework) and DKIM (DomainKeys Identified Mail) to authenticate emails sent from your domain.

2. Configure SPF Records

Ensure your SPF records are properly configured to specify which servers are authorized to send emails from your domain. This helps prevent spoofing.

3. Set Up DKIM Signing

DKIM signing adds a digital signature to your outgoing emails, verifying their authenticity. Configure DKIM in ActiveCampaign to enhance email deliverability and security.

4. Define Your DMARC Policy

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Create a DMARC record in your DNS settings, specifying the policy you want to enforce. This can range from monitoring mode to quarantine or reject mode.

5. Start in Monitoring Mode

Initially, set your DMARC policy to monitoring mode. This allows you to collect data on email authentication without blocking any messages.

6. Analyze DMARC Reports

Regularly check DMARC reports to identify any unauthorized email activity from your domain. These reports provide valuable insights into your email ecosystem.

7. Gradually Move to Quarantine or Reject Mode

Once you're confident in your authentication setup, consider moving to a stricter DMARC policy like quarantine or reject mode.

8. Align Your Email Infrastructure

Ensure all your email sending systems (including ActiveCampaign) are properly configured to support DMARC. This includes SPF and DKIM settings.

9. Educate Your Team

Provide training to your team on DMARC and its importance in securing your email communications.

10. Regularly Audit Your DNS Settings

Periodically review your DNS settings to ensure they are up to date and reflect your current email sending practices.

11. Monitor Email Deliverability

Keep track of your email deliverability rates. DMARC can help improve these rates by reducing the chances of your emails being marked as spam.

12. Stay Updated on DMARC Developments

Follow industry news and updates on DMARC to stay informed about best practices and new developments.

13. Implement a Feedback Loop

Consider implementing a feedback loop to collect information on emails marked as spam by recipients. This can help you fine-tune your email sending practices.

14. Test, Test, Test

Regularly test your DMARC implementation to ensure it's working as intended. Send test emails and monitor the DMARC reports.

15. Engage with the Community

Participate in online communities and forums dedicated to email marketing and DMARC. Share your experiences and learn from others.

By following these 15 tips, ActiveCampaign users can effectively utilize DMARC to enhance the security of their email marketing campaigns. Remember, email security is an ongoing process, and staying vigilant is key to protecting your brand and reputation.

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